⏱️분초사회

originThe term comes from English “ditto,” meaning “same” or “me too,” combined with Korean “소비” meaning consumption. It was popularized as one of the consumer-trend keywords around 『트렌드 코리아 2024』, published in 2023, and spread through marketing, lifestyle, influencer, and commerce discussions in 2024. The exact first use is uncertain, but current usage usually points to following people, content, or curated shops to reduce choice fatigue and purchase risk.

originThe word blends dopamine, the brain chemical associated with reward and motivation, with farming, the gaming term for repeatedly collecting items or rewards. It spread in Korea through trend reports, social media, and everyday talk about short-form content and overstimulating lifestyle habits; the exact first use is unclear, so 2024 is best treated as an approximate mainstream-spread year.