🪩 Lifestyle✂️ Abbreviation⚪ Neutral
Spiciness
SK

🛒내돈내산

/nae-don-nae-san/

내돈내산 means “I bought it with my own money,” from the phrase 내 돈 주고 내가 산. In Korean reviews, social posts, and influencer content, it signals that something is not sponsored or gifted.
내돈내산 meaning visual explanation
📱 Social media🌀 MultipleFirst seen 2010

origin · Source

내돈내산 is a shortened form of 내 돈 주고 내가 산, literally “bought by me with my own money.” It spread through Korean blogs, Instagram, YouTube reviews, shopping posts, and influencer culture as users began distinguishing real personal purchases from ads, gifts, and sponsorships; the exact first use is unclear.

ex)

2
  • "This skincare review is totally 내돈내산, so I’m being honest about the texture."
  • "Not an ad, 내돈내산. The bag is cute, but the zipper feels cheap."

Related words you'll enjoy

ex)

"I saw my favorite idol wearing that bag, so I totally Son Min-su’d it."

🎬 Entertainment media🖼️ Webtoon2010

originThe expression comes from Son Min-su, a character in the Korean webtoon Cheese in the Trap. Because the character obsessively copies Hong Seol’s style and behavior, Korean internet users began using 손민수 as a noun and 손민수하다 as a verb for copying someone’s look, taste, or items. The exact first online use is hard to pin down, but the term spread widely with the webtoon and later drama fandom.

ex)

"I posted my OOTD before going out for coffee."

📱 Social media📸 Instagram2010

originOOTD spread through fashion blogs and Instagram-style social media posts as a short tag for “Outfit of the Day,” especially with mirror selfies, daily looks, and style-sharing culture.

Not added yet

Related words not in Hanglow yet

Tell us on Discord and we will add them.