🪩 Lifestyle🧱 Compound word⚪ Neutral
Spiciness
🇰🇷 South Korea

🛒디토소비

/di-to-so-bi/

디토소비, from English “ditto” and Korean “소비,” means ditto consumption: buying something by following a trusted person, content, or curated commerce recommendation. In Korean trend usage, it is less random copycat shopping and more a shortcut for choosing through someone whose taste, body type, values, or expertise feels similar to yours.
디토소비 meaning visual explanation

Examples

2
  • "I got tired of comparing every lip tint, so I just did ditto consumption from that beauty creator."
  • "That room tour made the lamp sell out; everyone was in ditto consumption mode."
🌀 Multiple origins🌀 MultipleFirst seen 2023

Origin · Source

The term comes from English “ditto,” meaning “same” or “me too,” combined with Korean “소비” meaning consumption. It was popularized as one of the consumer-trend keywords around 『트렌드 코리아 2024』, published in 2023, and spread through marketing, lifestyle, influencer, and commerce discussions in 2024. The exact first use is uncertain, but current usage usually points to following people, content, or curated shops to reduce choice fatigue and purchase risk.

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