🪩 Lifestyle🧱 Compound word😝 Playful
Spiciness
SK

추구미

/chu-gu-mi/

Chugumi means the ideal image, vibe, or aesthetic someone wants to pursue. It comes from 추구하다 (to pursue) + 미(美, beauty) and is used for style, mood, lifestyle, personality, or role-model energy.
추구미 meaning visual explanation
📱 Social media🌀 MultipleFirst seen 2024

origin · Source

The phrase appears to have spread through Korean social media, especially image-based style and identity talk, as a blend of 추구하다 and 미(美). Its exact first use is unclear, but by the mid-2020s it was widely used for a person’s desired aesthetic, lifestyle, or self-image rather than just physical beauty.

ex)

2
  • "My chugumi is a calm, clean girl vibe, but my real life is just hoodie-and-slippers mode."
  • "That cafe, outfit, and playlist are exactly my chugumi."

Related words you'll enjoy

ex)

"I saw my favorite idol wearing that bag, so I totally Son Min-su’d it."

🎬 Entertainment media🖼️ Webtoon2010

originThe expression comes from Son Min-su, a character in the Korean webtoon Cheese in the Trap. Because the character obsessively copies Hong Seol’s style and behavior, Korean internet users began using 손민수 as a noun and 손민수하다 as a verb for copying someone’s look, taste, or items. The exact first online use is hard to pin down, but the term spread widely with the webtoon and later drama fandom.

ex)

"This coral lipstick looked pretty in the tube, but on me it is total tone-aggro."

📱 Social media🌀 Multiple2010

originThe expression spread through Korean beauty communities, social media makeup reviews, and personal color talk. It frames a mismatched shade as if the color itself is pulling “aggro” on the face.

Not added yet

Related words not in Hanglow yet

Tell us on Discord and we will add them.