/jal-pa-se-dae/
origin · Source
잘파세대 is a Koreanized use of “Zalpha generation,” blending Gen Z and Generation Alpha. It spread through trend reports, marketing articles, entertainment coverage, and social-media discussions around 2023–2024, especially when describing younger users who move quickly across short-form video, fandom, AI tools, games, and mobile shopping. Exact birth-year boundaries vary by source, so it is safer to treat it as a cultural and marketing label rather than a fixed demographic category.
ex)
2ex)
"My little cousin is totally 알파세대; she talks to AI like it is just another app."
originThe term comes from English Generation Alpha, often associated with generational research after Gen Z. In Korea, 알파세대 spread through media, education, parenting, marketing, and trend reports, with usage becoming more common as children born in the 2010s became visible as a new consumer and culture group.
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po-mo
ex)
"I bought it just because everyone was posting about it. Total FOMO."
originThe acronym FOMO became known from the English phrase “Fear Of Missing Out” in the early 2000s and spread widely through social media culture. In Korean usage, 포모 expanded from general social anxiety into marketing, trend-chasing, and investment psychology.
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