🪩 Lifestyle🧱 Compound word😝 Playful
Spiciness
🇰🇷 South Korea

✨추구미

/chu-gu-mi/

Chugumi means the ideal image, vibe, or aesthetic someone wants to pursue. It comes from 추구하다 (to pursue) + 미(美, beauty) and is used for style, mood, lifestyle, personality, or role-model energy.
추구미 meaning visual explanation

Examples

2
  • "My chugumi is a calm, clean girl vibe, but my real life is just hoodie-and-slippers mode."
  • "That cafe, outfit, and playlist are exactly my chugumi."
📱 Social media🌀 MultipleFirst seen 2024

Origin · Source

The phrase appears to have spread through Korean social media, especially image-based style and identity talk, as a blend of 추구하다 and 미(美). Its exact first use is unclear, but by the mid-2020s it was widely used for a person’s desired aesthetic, lifestyle, or self-image rather than just physical beauty.

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