💸 Money & economy🧱 Compound word⚪ Neutral
Spiciness
🇰🇷 South Korea

🍕토핑경제

/to-ping-gyeong-je/

토핑경제, or Topping Economy, means a consumer trend where people start with a basic product or service and add options, features, or decorations like pizza toppings to make it feel personally customized.
토핑경제 meaning visual explanation

Examples

2
  • "I bought plain Crocs, but after adding Jibbitz charms it became totally my own—classic Topping Economy."
  • "These days even drinks, phone cases, and appliances sell better when people can pick the details themselves."
🌀 Multiple origins📰 NewsFirst seen 2024

Origin · Source

The phrase became widely visible through Korean consumer-trend discourse around Trend Korea 2025, where Topping Economy was used to describe customization-led consumption. Media and retail examples in 2025 connected it to add-on choices such as Starbucks custom menus, Crocs Jibbitz, Yogurt Ice Cream’s toppings, modular appliances, fashion, beauty, and other personalized products; the exact first coinage is unclear.

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