📉평균 실종

/pyeong-gyun-sil-jong/

평균 실종, read as pyeonggyun siljong, means the “disappearance of the average”: a Korean trend term for when average or mainstream standards stop representing society, markets, or lifestyles. It is often explained through polarization, N-polarization, and winner-take-all concentration.

Examples

"These days, there is no single ‘normal customer’ anymore. It really feels like 평균 실종."
"Instead of making a product for everyone, we should target a very specific group. 평균 실종 시대잖아."

✨ Other✨ OtherFirst seen 2022

Origin · Source

The phrase became widely recognized as a major keyword from Trend Korea 2023, where it was discussed as “Redistribution of the Average.” It spread beyond consumer-trend writing into business, marketing, media, and everyday commentary about fragmented tastes, polarized markets, and winner-take-all platforms; the exact first use is uncertain.

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