/kku-an-kku/
origin · Source
The phrase comes from the longer Korean expression “꾸민 듯 안 꾸민 듯.” It spread widely through fashion, beauty, Instagram, YouTube, and lifestyle content as a way to praise a natural but carefully styled look.
ex)
2o-o-ti-di
ex)
"I posted my OOTD before going out for coffee."
originOOTD spread through fashion blogs and Instagram-style social media posts as a short tag for “Outfit of the Day,” especially with mirror selfies, daily looks, and style-sharing culture.
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ton-geu-ro
ex)
"This coral lipstick looked pretty in the tube, but on me it is total tone-aggro."
originThe expression spread through Korean beauty communities, social media makeup reviews, and personal color talk. It frames a mismatched shade as if the color itself is pulling “aggro” on the face.
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