/ji-al-deo-beul-yu-em/
origin · Source
GRWM grew from beauty and lifestyle creator culture on platforms like YouTube, then spread widely through short-form video on TikTok, Instagram Reels, and similar social feeds. The exact first use is unclear, so the year is approximate.
ex)
2o-o-ti-di
ex)
"I posted my OOTD before going out for coffee."
originOOTD spread through fashion blogs and Instagram-style social media posts as a short tag for “Outfit of the Day,” especially with mirror selfies, daily looks, and style-sharing culture.
You'll also like
kku-an-kku
ex)
"That hoodie and clean sneakers combo is totally effortless but stylish."
originThe phrase comes from the longer Korean expression “꾸민 듯 안 꾸민 듯.” It spread widely through fashion, beauty, Instagram, YouTube, and lifestyle content as a way to praise a natural but carefully styled look.
You'll also like
em-el-bi-bi
ex)
"This shade is perfect for daily makeup—it has that MLBB look without feeling too bold."
originThe phrase “My Lips But Better” spread through English-language beauty blogs, makeup reviews, and later social media as a way to describe natural-looking lip colors. In Korea, MLBB became a familiar beauty acronym used for muted everyday lip shades, especially in product reviews and makeup recommendation posts.
You'll also like
ton-geu-ro
ex)
"This coral lipstick looked pretty in the tube, but on me it is total tone-aggro."
originThe expression spread through Korean beauty communities, social media makeup reviews, and personal color talk. It frames a mismatched shade as if the color itself is pulling “aggro” on the face.
You'll also like
Tell us on Discord and we will add them.