🍒체리슈머
che-ri-syu-meo

ex)
"Instead of subscribing for a whole month, she only buys a one-day pass when she needs it—total cherry-sumer behavior."
originThe word combines cherry-picker and consumer, and became widely visible in Korea as a 2023-style consumer trend keyword around inflation, subscription fatigue, and practical spending. The exact first use is hard to pin down, so 2022 is treated as an approximate popularization year because the term circulated in trend-report and media contexts for the 2023 consumption cycle.
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