/em-el-bi-bi/
origin · Source
The phrase “My Lips But Better” spread through English-language beauty blogs, makeup reviews, and later social media as a way to describe natural-looking lip colors. In Korea, MLBB became a familiar beauty acronym used for muted everyday lip shades, especially in product reviews and makeup recommendation posts.
ex)
2kku-an-kku
ex)
"That hoodie and clean sneakers combo is totally effortless but stylish."
originThe phrase comes from the longer Korean expression “꾸민 듯 안 꾸민 듯.” It spread widely through fashion, beauty, Instagram, YouTube, and lifestyle content as a way to praise a natural but carefully styled look.
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ton-geu-ro
ex)
"This coral lipstick looked pretty in the tube, but on me it is total tone-aggro."
originThe expression spread through Korean beauty communities, social media makeup reviews, and personal color talk. It frames a mismatched shade as if the color itself is pulling “aggro” on the face.
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ex)
"This skincare review is totally 내돈내산, so I’m being honest about the texture."
origin내돈내산 is a shortened form of 내 돈 주고 내가 산, literally “bought by me with my own money.” It spread through Korean blogs, Instagram, YouTube reviews, shopping posts, and influencer culture as users began distinguishing real personal purchases from ads, gifts, and sponsorships; the exact first use is unclear.
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